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Campaign Brand Development

During my tenure at Marshfield Clinic Health System, my senior design lead and I were challenged to brand a campaign that would excite our organization about our new, and much-anticipated medical record software.


The One System campaign was the broadest-reaching internal campaign that year, meant to be used system-wide. This meant it was vital to keep our existing identity at the forefront and recognizable while still developing a look that felt unique, and cutting-edge.

Our work went on to brand assets for posters, letterhead, informational materials, promotional merchandise, digital banners, slideshow presentations, word templates, social media, instructional video, and internal software. 

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